Recently I have worked with several clients to redo their websites and I have found there seems to be some recurring issues with small business owners & their relationship (or lack thereof) to their own website. There are some lessons that we can all benefit from to make the most of your site itself & your relationship with your writer, desiger, & hosting company.
They are:
1. Not owning your own URL - this is a TERRIBLE mistake. While it may seem convenient for your web designer to do it for you if you are busy, it takes less than 10 minutes to register it yourself. NEVER let anyone hold your URL hostage (especially if it is the name - or a derivation thereof - of your company). All domain registration companies allow for you to set up an administrator (the web designer) which allows them access to create it, but YOU own it. Once the site is finished, you can change the passwords so no one else but you has access to your site.
2. Not looking at your stats - this is another TERRIBLE mistake. Be sure you have access to the statistics of your own site. Don't depend on others to get them for you (they're always too busy once you've paid them). Ideally, you should check them once a week. Even if at first you don't understand what they mean, call your hosting company & they can explain it to you. Over time you should see pattern & be able to adjust the content of your site accordingly. The basics that you want to look for are # visitors per day (you can look for patterns in your daily visits), most popular viewed pages (see where you may be falling short on content), referrals (where the hits are coming from such as another site where you might have a reciprocal link, google, etc.), main entry & exit pages.
3. Not testing your contact form - if a period of time goes by & you have not received any requests for information, be sure to go in & test it yourself by filling it out & sending it. Sometimes hosting companies have issues, or sometimes it is the form itself. By demanding too many required fields (& having the form bounce back blank for leaving these blank) you may be unintentionally turning people away from the form, & therefore from your business.
Lastly, remember that simply having a website does NOT mean that people will visit it. A website is really just an electronic brochure that has interactivity. You still have to market it - don't spend money on a site, sit back & think that's all you have to do. You will find this is a big mistake & you will be wasting valuable time & resources. Be sure to back it up with a solid marketing plan to drive visitors to your site.
Happy Marketing!
Randye
visit www.myaffordablemarketing.com for more information & solutions to your small business marketing issues.
Monday, May 12, 2008
Thursday, April 10, 2008
But I took out an ad......
The other day I had a phone conversation with a potential new client who desperately needed help building his failing business and finding a new direction to take it to.
As we talked, I asked him how he is currently marketing his business, what has he done in the past, etc. His answers were almost painful to hear.
He had fallen into the trap of “I’m too busy to take care of marketing” when he had business and the revenue to support a marketing effort, and now that business is at a dead halt, he has no pipeline, no marketing experiences to fall back on and worst of all, no budget to do anything with.
His reasoning for not doing any marketing was that he took out an ad several years ago; it didn’t work, so he never did it again.
Sadly, I see this happen to so many small business owners. The idea that marketing and advertising is the same thing is an incorrect assumption.
Let’s start with some basics:
Think of marketing as an umbrella and each spoke is a slice of the marketing pie that all fits together to form a marketing strategy. Those spokes may include advertising, website, acquisition, public relations, packaging, distribution, slogans, sales promotion, pricing, sales, retention, customer service, logo, uniforms, follow ups, even how you answer your phone and the associations you belong to. The most accepted definition of marketing is soup to nuts – everything it takes to get a product or service into the hands of the end user when they are ready to buy.
Confusing marketing with advertising can be fatal and very expensive. To begin advertising without having a solid platform of what your company represents to the consumer, what your competitive benefits are, and EXACTLY who your target market is will always result in a failed advertising effort and therefore wasted dollars. Advertising is a mass form of communication used to sell your product. But it is not the only form and may not be the right platform for your business, especially if it is a specialized product or service.
Because of the high cost of advertising, it should be left to companies who have a proven business and marketing model. Why? Taking out a one time ad at a cost of $1000 is not effective. On average, it takes 3-5 touches for a consumer to make a purchase decision (if you are selling to other businesses it may take even more). If you have a $1000 budget, you are much better off running a smaller $250 ad four times. This accomplishes what is known as frequency which is the proven way to move consumers to a purchase decision.
In addition, because most small business owners do not have a marketing background, they almost always fall prey to selling features instead of benefits. Think of this example, if you told me the ingredients in a new shampoo, would I care? Most likely I couldn’t even pronounce many of them. Instead, if you told me it would make my hair healthier, shinier, cleaner, curlier, softer, etc. THEN I would be more likely to buy it because I now know what it will do for me. In other words, I know the BENEFITS.
Often I review existing or prior ads that have been used by my clients and 99% of the time I see this malady. Because they are so close to their product they know what goes into it, but not why people buy it. This is why their ads didn’t work, especially if they did just a one time placement.
Here’s a fun but powerful exercise to try for yourself:
Turn 3 features of your product or service into benefits. For example, “weights less than a pound” would be stated in all marketing and advertising as “lightweight and portable”.
Once you have the benefits down and know the right way to implement marketing and advertising, you are well on your way to creating an impactful, successful campaign that will drive revenue to your bottom line.
As we talked, I asked him how he is currently marketing his business, what has he done in the past, etc. His answers were almost painful to hear.
He had fallen into the trap of “I’m too busy to take care of marketing” when he had business and the revenue to support a marketing effort, and now that business is at a dead halt, he has no pipeline, no marketing experiences to fall back on and worst of all, no budget to do anything with.
His reasoning for not doing any marketing was that he took out an ad several years ago; it didn’t work, so he never did it again.
Sadly, I see this happen to so many small business owners. The idea that marketing and advertising is the same thing is an incorrect assumption.
Let’s start with some basics:
Think of marketing as an umbrella and each spoke is a slice of the marketing pie that all fits together to form a marketing strategy. Those spokes may include advertising, website, acquisition, public relations, packaging, distribution, slogans, sales promotion, pricing, sales, retention, customer service, logo, uniforms, follow ups, even how you answer your phone and the associations you belong to. The most accepted definition of marketing is soup to nuts – everything it takes to get a product or service into the hands of the end user when they are ready to buy.
Confusing marketing with advertising can be fatal and very expensive. To begin advertising without having a solid platform of what your company represents to the consumer, what your competitive benefits are, and EXACTLY who your target market is will always result in a failed advertising effort and therefore wasted dollars. Advertising is a mass form of communication used to sell your product. But it is not the only form and may not be the right platform for your business, especially if it is a specialized product or service.
Because of the high cost of advertising, it should be left to companies who have a proven business and marketing model. Why? Taking out a one time ad at a cost of $1000 is not effective. On average, it takes 3-5 touches for a consumer to make a purchase decision (if you are selling to other businesses it may take even more). If you have a $1000 budget, you are much better off running a smaller $250 ad four times. This accomplishes what is known as frequency which is the proven way to move consumers to a purchase decision.
In addition, because most small business owners do not have a marketing background, they almost always fall prey to selling features instead of benefits. Think of this example, if you told me the ingredients in a new shampoo, would I care? Most likely I couldn’t even pronounce many of them. Instead, if you told me it would make my hair healthier, shinier, cleaner, curlier, softer, etc. THEN I would be more likely to buy it because I now know what it will do for me. In other words, I know the BENEFITS.
Often I review existing or prior ads that have been used by my clients and 99% of the time I see this malady. Because they are so close to their product they know what goes into it, but not why people buy it. This is why their ads didn’t work, especially if they did just a one time placement.
Here’s a fun but powerful exercise to try for yourself:
Turn 3 features of your product or service into benefits. For example, “weights less than a pound” would be stated in all marketing and advertising as “lightweight and portable”.
Once you have the benefits down and know the right way to implement marketing and advertising, you are well on your way to creating an impactful, successful campaign that will drive revenue to your bottom line.
Wednesday, March 5, 2008
How to start a mailing list
A mailing list is, of course, a vital part of your marketing campaign. You need it to generate interest in, and activity for your business.
To start, enter all applicable names from your Rolodex. These are people you know, therefore, they are likely prospects for your business. They may also be asked to refer friends and colleagues to you as well.
Collect as many business cards as you can. Some ways to do this are through networking and exchange clubs. If you have a retail business, have customers drop their business cards in a jar and offer them an incentive, then once a month hold a drawing. For example, restaurants offer free lunch to the winner.
Ask everyone you come in contact with during your business day if they want to be part of your mailing list.
If you are a member of a professional organization that publishes a member directory, that’s also a great source for qualified names.
Here are the top five biggest mistakes businesses make when developing a mailing list:
1. Entering all the data as if it were one long entry. This will severely inhibit your list’s usability. Instead, each ‘record’ (business card) ideally should be entered using contact management software. If you don’t have that, simply use Excel and set it up so that each separate piece of information (field) is its own cell. For example, don’t enter a full address in a string. Enter the street address in one cell, the city and state in their own cells, and most importantly the zip code as a stand alone item. This allows for sortability, and when your mailing lit becomes large, sorting by zip code allows for substantial postal discounts.
2. Not using the list. By all means use it! Whether your list is currently 10 names or 1000, stay in contact with them. As you collect each name, send them SOMETHING, whether it is a postcard saying thank you, an email, even a personal call. But, never waste the contact by not offering them something. For example, a thank you postcard may include an offer for 10% off, or a FREE “something” by stopping by your store, or perhaps announce a sale. Whatever is applicable to your business.
3. Not knowing where each lead came from. Set up a simple categorization system for each name you enter in your database. For example, “A” for association meeting; “R” for rolodex; “T” for trade show. This helps you set up for future success by tracking the response of each type of lead on your list. This becomes critical as your business grows, as it allows you to weed out non-responders (thereby saving your marketing dollars!) and helps when purchasing future lists so you know what type of lead responds best to your offers.
4. Letting your list go stale. At any point in time, 10 percent of the US population is moving. If you market to businesses, think about how often people change jobs. By using your list and keeping up with the changes and feedback you get, you’ll have a much better up to date marketing tool.
5. Not respecting those that that don’t wish to be on your list. You must remove anyone who asks to be removed. This can actually work to your benefit because you’ll be saving marketing dollars in the long run. Be aware that mailers are expected to adhere to guidelines as stated on the Direct Marketing Association's website. Visit www.the-dma.org for more specifics about adhering to ethical marketing guidelines.
Lastly, make sure you have a budget to cover the ENTIRE marketing campaign. Mailing a list is just the first step. After that, you must produce and print the marketing piece; perhaps use lettershop services; and of course, pay for the postage.
Good luck in your marketing efforts and for more tips visit www.myaffordablemarketing.com!
Directly,
Randye Spina
To start, enter all applicable names from your Rolodex. These are people you know, therefore, they are likely prospects for your business. They may also be asked to refer friends and colleagues to you as well.
Collect as many business cards as you can. Some ways to do this are through networking and exchange clubs. If you have a retail business, have customers drop their business cards in a jar and offer them an incentive, then once a month hold a drawing. For example, restaurants offer free lunch to the winner.
Ask everyone you come in contact with during your business day if they want to be part of your mailing list.
If you are a member of a professional organization that publishes a member directory, that’s also a great source for qualified names.
Here are the top five biggest mistakes businesses make when developing a mailing list:
1. Entering all the data as if it were one long entry. This will severely inhibit your list’s usability. Instead, each ‘record’ (business card) ideally should be entered using contact management software. If you don’t have that, simply use Excel and set it up so that each separate piece of information (field) is its own cell. For example, don’t enter a full address in a string. Enter the street address in one cell, the city and state in their own cells, and most importantly the zip code as a stand alone item. This allows for sortability, and when your mailing lit becomes large, sorting by zip code allows for substantial postal discounts.
2. Not using the list. By all means use it! Whether your list is currently 10 names or 1000, stay in contact with them. As you collect each name, send them SOMETHING, whether it is a postcard saying thank you, an email, even a personal call. But, never waste the contact by not offering them something. For example, a thank you postcard may include an offer for 10% off, or a FREE “something” by stopping by your store, or perhaps announce a sale. Whatever is applicable to your business.
3. Not knowing where each lead came from. Set up a simple categorization system for each name you enter in your database. For example, “A” for association meeting; “R” for rolodex; “T” for trade show. This helps you set up for future success by tracking the response of each type of lead on your list. This becomes critical as your business grows, as it allows you to weed out non-responders (thereby saving your marketing dollars!) and helps when purchasing future lists so you know what type of lead responds best to your offers.
4. Letting your list go stale. At any point in time, 10 percent of the US population is moving. If you market to businesses, think about how often people change jobs. By using your list and keeping up with the changes and feedback you get, you’ll have a much better up to date marketing tool.
5. Not respecting those that that don’t wish to be on your list. You must remove anyone who asks to be removed. This can actually work to your benefit because you’ll be saving marketing dollars in the long run. Be aware that mailers are expected to adhere to guidelines as stated on the Direct Marketing Association's website. Visit www.the-dma.org for more specifics about adhering to ethical marketing guidelines.
Lastly, make sure you have a budget to cover the ENTIRE marketing campaign. Mailing a list is just the first step. After that, you must produce and print the marketing piece; perhaps use lettershop services; and of course, pay for the postage.
Good luck in your marketing efforts and for more tips visit www.myaffordablemarketing.com!
Directly,
Randye Spina
Wednesday, February 13, 2008
Succes is in the Details, especially when mailing to a new list
I just purchased a list for use in my business as many business owners do and as I was reviewing the list I noticed some small details I wanted to change so as not to appear as junk mail when it landed in the mailbox of those business owners I want to impress.
Some hints for making the best use of a list are:
1. Be sure to review it before using it - I noticed a duplicate or two here and there due to spelling issues. Remove one of them even if it isn't obvious which one is spelled wrong. This duplication will save you money in postage and paper in the long run and more importantly, your company won't be perceived as inept on the receiving end.
2. After the dupes are gone, clean up any abbreviations - the list had more than 300 entries. In most of the entries there were abbreviations used for Street (St), Avenue (Ave) and the like. Go in to each and every line item and change the abbreviations. Yes, this can be time consuming BUT...it's worth the effort. Again, the perception on the other end is one of a higher level of professionalism.
3. Once the list is cleaned up, go through each entry - I noticed another marketing company on the list which I have chosen not to mail to. Not only is this wasteful on my part, I don't want my competition knowing any more about how I run my business than they would want me to know about them. Yes, this is one wasted lead, but it's for the greater good.
4. Don't assume anything - gender, for example. There are some names on the list that I cannot 100% identify as male or female. Be absolutely sure that your mail gets opened and read, so don't insult anyone by adding a "Mr" or "Ms" title in front of their name, it simply isn't necessary. I am especially sensitive to this as my first name is often mistaken as male. I recently received a mail offer from a CPA with the dreaded "Mr" in front of my name. I called the office & when they asked who was calling I said "Mr Spina" - boy was she confused & speechless! When I got through to the owner who signed the letter, I explained who I was, what I did & offered my services to enhance his marketing efforts. He gladly agreed he needed help!
5. Use it or lose it - when you purchase a list from any reputable list company, it will come with a mailability guarantee (usually 95% or 98%). So...mail the list & keep any returns. If they exceed the guarantee, you should contact your list broker and ask for a refund, or perhaps replacement names to make up the difference.
Buying mailing lists are a great way to get your message out relatively inexpensively, so do it, but do it right to be sure it gets opened and read on the other end!
Good luck & be sure to visit www.myaffordablemarketing.com for more helpful tips to market your small business.
Good luck & happy marketing for all!
Randye
Some hints for making the best use of a list are:
1. Be sure to review it before using it - I noticed a duplicate or two here and there due to spelling issues. Remove one of them even if it isn't obvious which one is spelled wrong. This duplication will save you money in postage and paper in the long run and more importantly, your company won't be perceived as inept on the receiving end.
2. After the dupes are gone, clean up any abbreviations - the list had more than 300 entries. In most of the entries there were abbreviations used for Street (St), Avenue (Ave) and the like. Go in to each and every line item and change the abbreviations. Yes, this can be time consuming BUT...it's worth the effort. Again, the perception on the other end is one of a higher level of professionalism.
3. Once the list is cleaned up, go through each entry - I noticed another marketing company on the list which I have chosen not to mail to. Not only is this wasteful on my part, I don't want my competition knowing any more about how I run my business than they would want me to know about them. Yes, this is one wasted lead, but it's for the greater good.
4. Don't assume anything - gender, for example. There are some names on the list that I cannot 100% identify as male or female. Be absolutely sure that your mail gets opened and read, so don't insult anyone by adding a "Mr" or "Ms" title in front of their name, it simply isn't necessary. I am especially sensitive to this as my first name is often mistaken as male. I recently received a mail offer from a CPA with the dreaded "Mr" in front of my name. I called the office & when they asked who was calling I said "Mr Spina" - boy was she confused & speechless! When I got through to the owner who signed the letter, I explained who I was, what I did & offered my services to enhance his marketing efforts. He gladly agreed he needed help!
5. Use it or lose it - when you purchase a list from any reputable list company, it will come with a mailability guarantee (usually 95% or 98%). So...mail the list & keep any returns. If they exceed the guarantee, you should contact your list broker and ask for a refund, or perhaps replacement names to make up the difference.
Buying mailing lists are a great way to get your message out relatively inexpensively, so do it, but do it right to be sure it gets opened and read on the other end!
Good luck & be sure to visit www.myaffordablemarketing.com for more helpful tips to market your small business.
Good luck & happy marketing for all!
Randye
Tuesday, December 11, 2007
Is it me, or are all Dry Cleaners crazy?
This morning I got a call from the doorman in my building who said the dry cleaner wanted to speak with me (is that like being sent to the principal's office?). So...he gets on the phone (without introducing himself) and proceeds to yell and tell me that there is a $15 minimum for pick up and did I have anything else. Well, let's see - why would I keep my dirty laundry in hiding upstairs and just drop off one pair of pants? NO, I DON'T HAVE ANYTHING ELSE, OR YOU WOULD SEE IT?!?!?!?
I said I was never told that there was a minimum and besides, because I was so annoyed I told him just to leave my dirty pants in the lobby and "fugget abowd it" I'll come get them later.
Because I was on the phone with a client, I did not make a big deal of this however, afterward I thought "you've already made the trip to my building anyway, what's one more pair of dirty pants? and...why would you turn down business, especially from a new customer [with a blog?!?!?]" then, I got angry when I started thinking of all my other dry cleaner exeriences of late and thought "is it me?"...
So...as anyone who has been reading this blog knows, I have recently moved. Therefore, I need all new services including dry cleaning. So far, I have gone to 3 local dry cleaners, only 1 of which has been even civil to me despite that I have spent lots of money with them and gotten abused in various ways.
The first one didn't speak English and neither did his workers when he is not there. This is all well and good if it's a simple drop off but not when you have questions (which I did) or need alterations (which by the way are a HUGE income stream for them)....
The second one was closed even tho the sign on the door said they should have been open....
The third one was nice enough and even did a good job of alterations (since I was still in need from drycleaner #1), however the parking is horrible there and it is otherwise not in a convenient location for me.
So now, I come to find out that my building has this service (shouldn't the owner of this company have some kind of marketing in place to notify all new homeowners of this. I've been here for 6 months???) so I figure, OK I'm busy - I'll give it a shot. And so...once again, I find myself at the mercy of some crazy dry cleaner.
So...I went downstairs to pick up my dirty pants (thanks very much) and the doorman gave me a printout of this service's prices on which it says there is a $15 minimum (sure, NOW you tell me)...also there is his phone number. Which I just called. The outgoing message gives no indication the phone number is a business (yet another marketing mistake) and just says to leave a message, which I did. I leave it to your imagination as to the content of my message.
Is it me, or are all the dry cleaners in the world independently wealthy and just doing this service because they're on a mission to keep the world clean?
Do you have a dry cleaner (or other similar business) experience? If so, I'd love to hear about...
I said I was never told that there was a minimum and besides, because I was so annoyed I told him just to leave my dirty pants in the lobby and "fugget abowd it" I'll come get them later.
Because I was on the phone with a client, I did not make a big deal of this however, afterward I thought "you've already made the trip to my building anyway, what's one more pair of dirty pants? and...why would you turn down business, especially from a new customer [with a blog?!?!?]" then, I got angry when I started thinking of all my other dry cleaner exeriences of late and thought "is it me?"...
So...as anyone who has been reading this blog knows, I have recently moved. Therefore, I need all new services including dry cleaning. So far, I have gone to 3 local dry cleaners, only 1 of which has been even civil to me despite that I have spent lots of money with them and gotten abused in various ways.
The first one didn't speak English and neither did his workers when he is not there. This is all well and good if it's a simple drop off but not when you have questions (which I did) or need alterations (which by the way are a HUGE income stream for them)....
The second one was closed even tho the sign on the door said they should have been open....
The third one was nice enough and even did a good job of alterations (since I was still in need from drycleaner #1), however the parking is horrible there and it is otherwise not in a convenient location for me.
So now, I come to find out that my building has this service (shouldn't the owner of this company have some kind of marketing in place to notify all new homeowners of this. I've been here for 6 months???) so I figure, OK I'm busy - I'll give it a shot. And so...once again, I find myself at the mercy of some crazy dry cleaner.
So...I went downstairs to pick up my dirty pants (thanks very much) and the doorman gave me a printout of this service's prices on which it says there is a $15 minimum (sure, NOW you tell me)...also there is his phone number. Which I just called. The outgoing message gives no indication the phone number is a business (yet another marketing mistake) and just says to leave a message, which I did. I leave it to your imagination as to the content of my message.
Is it me, or are all the dry cleaners in the world independently wealthy and just doing this service because they're on a mission to keep the world clean?
Do you have a dry cleaner (or other similar business) experience? If so, I'd love to hear about...
Saturday, November 10, 2007
Customer Data Collection & Use
Most businesses are in their heavy selling season now. Along with this increase in customer traffic (both inquiries & purchases) is an opportunity to collect customer data for use in future marketing campaigns.
There are many legalities and policies - too many to name here - however be aware that you must ask permission to collect and use data. This includes: phone and email. For specifics, go to www.the-dma.org. This site contains information and downloadable policies for your use. Once you have a handle on the policies THEN implement the procedures for use in your marketing strategy.
For example: I recently stopped by a local boutique in my new neighborhood. At the cash register I was asked if I would like to sign up for their promotions. I said yes & gave them my contact information including address, phone, and email. Weeks went by & I never heard from them. Then I received a postcard from them inviting me to attend a fund raiser event for a local charity at their store one evening. That's a nice gesture & certainly a good marketing effort for the community at large, however, they missed a HUGE opportunity.
What they should have done was immediately (within 24 hours) send me a Welcome email & a thank you for my business. Ideally, this should have come from the saleswoman who helped me (& no doubt makes commission). The email should have stated their days/hours of operation as well. Also, they took my size info, favorite colors, etc. but NEVER used any of it. Sadly, they missed a tremendous opportunity. To this day I have never recevied an email from them.
Because I support small, independent businesses whenever I can (I hate shopping malls!!) I am their prime target market. I recently went back to the store & spoke to the owner & gave him my business card & told him what I could do for him. To which he replied "we have an advertising agency".
So...I just wonder: Has anyone from the agency staff shopped at the store? I suppose not - they simply created a pretty postcard announcing the event & used their mail indicia to mail to the customer list. I suppose that's one way to do it, but there is so much more that marketing encompasses - especially at this time of year. Take a cue from online businesses who usually get this right & understand the value of customer contact information.
For more tips and "isms", go to http://www.myaffordablemarketing.com to make the most of your holiday opportunities.
There are many legalities and policies - too many to name here - however be aware that you must ask permission to collect and use data. This includes: phone and email. For specifics, go to www.the-dma.org. This site contains information and downloadable policies for your use. Once you have a handle on the policies THEN implement the procedures for use in your marketing strategy.
For example: I recently stopped by a local boutique in my new neighborhood. At the cash register I was asked if I would like to sign up for their promotions. I said yes & gave them my contact information including address, phone, and email. Weeks went by & I never heard from them. Then I received a postcard from them inviting me to attend a fund raiser event for a local charity at their store one evening. That's a nice gesture & certainly a good marketing effort for the community at large, however, they missed a HUGE opportunity.
What they should have done was immediately (within 24 hours) send me a Welcome email & a thank you for my business. Ideally, this should have come from the saleswoman who helped me (& no doubt makes commission). The email should have stated their days/hours of operation as well. Also, they took my size info, favorite colors, etc. but NEVER used any of it. Sadly, they missed a tremendous opportunity. To this day I have never recevied an email from them.
Because I support small, independent businesses whenever I can (I hate shopping malls!!) I am their prime target market. I recently went back to the store & spoke to the owner & gave him my business card & told him what I could do for him. To which he replied "we have an advertising agency".
So...I just wonder: Has anyone from the agency staff shopped at the store? I suppose not - they simply created a pretty postcard announcing the event & used their mail indicia to mail to the customer list. I suppose that's one way to do it, but there is so much more that marketing encompasses - especially at this time of year. Take a cue from online businesses who usually get this right & understand the value of customer contact information.
For more tips and "isms", go to http://www.myaffordablemarketing.com to make the most of your holiday opportunities.
Tuesday, October 16, 2007
Welcome!
Welcome to my blog!
I am celebrating my new site at http://www.myaffordablemarketing.com/ - THE site that advocates 'affordable, accessible marketing for all'....
My new site was created for small business owners, entrepreneurs and self-employed professionals who need SOLUTIONS not 'consultants'.
Please browse this site and be sure to check out my Marketing Solutions page where clear deliverables and pricing are listed so you know what you are getting before you pay for it!
Have a comment? Thought? Please let me know at randye@myaffordablemarketing.com.
Always remember that you don't need a million dollar marketing budget, just million dollar ideas implemented with your success in mind!
Happy marketing!
Randye
PS - I still haven't heard from the company I referred to in my first post...have you had an irritating marketing experience too? If so, I'd love to hear about it. Let's change the world of marketing together - one experience at a time!
I am celebrating my new site at http://www.myaffordablemarketing.com/ - THE site that advocates 'affordable, accessible marketing for all'....
My new site was created for small business owners, entrepreneurs and self-employed professionals who need SOLUTIONS not 'consultants'.
Please browse this site and be sure to check out my Marketing Solutions page where clear deliverables and pricing are listed so you know what you are getting before you pay for it!
Have a comment? Thought? Please let me know at randye@myaffordablemarketing.com.
Always remember that you don't need a million dollar marketing budget, just million dollar ideas implemented with your success in mind!
Happy marketing!
Randye
PS - I still haven't heard from the company I referred to in my first post...have you had an irritating marketing experience too? If so, I'd love to hear about it. Let's change the world of marketing together - one experience at a time!
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