Friday, May 22, 2009

Marketing: It’s no longer a choice – it’s an ethical responsibility

Now, more than ever as an employer it is absolutely a moral imperative to engage in some form of marketing for your organization.

Why?

You have an obligation to your employees to do so. Imagine telling employees that you can not afford to keep them when it turns out you could have. If only you had engaged in marketing as part of your business strategy.

What would your employees or suppliers or family think if you don’t?

They will think that you rested comfortably on your laurels hoping for the best rather than taking a proactive stand and that you did not do enough to salvage your organization.

What can you do?

Be creative. What other market segments can use your product or service? How can you get referrals from existing or previous clients? How can you communicate with your stakeholders inexpensively to let them know of special promotions or new products and services? Can you repackage existing products and services to promote them in a different way? Can you exploit your competitive advantage to its most effective use?

To give up is simply not an option. Not now. Not when so much is riding on it and when so many people are depending upon you and looking to you for leadership.

Don’t disappoint them, or yourself. Get started on some of that marketing today so that tomorrow, your organization will still exist.

Randye Spina
Chief Solutions Officer
Affordable Marketing Solutions LLC
www.myaffordablemarketing.com
randye@myaffordablemarketing.com